Posts tagged Ralph Lauren
There’s few things more classic than blue jeans. Dependable, durable - a perfect standby. They go great with an old t-shirt, a sweater or a dress shirt and blazer. They are worn around the world by people from all different cultural backgrounds. And we wouldn’t be wearing these beloved fashion items if it wasn’t for the Jews. Between two of them, they would revolutionize American clothing. One of them in particular is a guy who’s name is known throughout the world — Levi Strauss.
In 1872, Levi Strauss, a dry goods merchant who had been selling a version of denim jeans to miners in California since the 1850’s and Jacob Davis, a Jewish tailor who purchased denim and other fabrics from Strauss joined forces. Together on May 20, 1873, they applied for a patent on copper rivets to strengthen the pockets and other stress points on denim work pants. Thus the modern day jeans were born.
Things have obviously changed a lot since 1873. Early blue jeans cost $1 - $2. Today, in upper-middle class areas, teenage Jewish girls are harassing their lawyer/doctor/CEO daddies for the newest $300 Seven jeans, most likely paired with $150 fur-lined footwear, aka “the unofficial Jewish American Princess uniform”. Whereas jeans used to be for men working in industrial industries who needed strength and durability in their work attire, now they are sold pre-washed, acid washed, ripped, bleached and worn by moms. Even the Canadians have their own claim to denim fame, the Canadian Tuxedo.
Next time you grab a pair of your favorite jeans, don’t forget to tip your yarmulke to the greatest Jewish addition to fashion before Ralph Liftshitz.
BONUS: For more information on the unofficial Jewish American Princess uniform, check out this music video we found in the Jewbauchery vault from our favorite Jewish musical comedy duo Mesch & Cod: